Digital Culturist

Hi! I’m Carissa Estreller and I’m tired of duct-taping my own strategist brain together.

I’ve got screenshots in my camera roll from 2020 I swear I’ll use. TikTok and podcast transcripts pasted into Google Docs. Multiple folders of inspo titled “inspo part 51.” Half-thoughts scattered across five platforms in lost saved bookmarks. Cultural signals I know mean something but zero time to connect the dots.

This is our digital purgatory.

So I asked…What if there was a tool for everything that comes before?

That’s Digital Culturist. It’s a space for the fragments—the vibes, the screenshots, the quotes, the articles that made you pause and simmer, the weird memes you can’t stop thinking about. You upload what matters. Add your “why.” Then slowly, the shape starts to reveal itself. The AI clusters themes you’ve been tracking, echoes your intuition, and surfaces patterns you already started.

This isn’t about speeding up. It’s about slowing down. Making space to think more thoughtfully, for the work you do before anyone knows it’s work.

If you want to be part of this journey (especially as we build through beta), click that “yes” button.